Preparation and Performance
The Classical Experience, is an interactive 90-minute event with a live string quartet that explores communication, listening, reliability and trust using the metaphor of music.
The session begins with the quartet playing a classical masterpiece by Mozart or Haydn. This gives the participants a unique opportunity to observe the members of a quartet listening and responding to each other, balancing technical precision and emotional flow. It is also an opportunity to observe how they prepare for a performance.
The musical examples are interspersed with a discussion about what it takes to be an effective team player, to assert oneself effectively and trust your colleagues to deliver exceptional results.
CASE STUDY... Dior
Creators of perfume use musical terminology when composing new fragrances (top note, mid note, bass note, chords). For their 2015 Conference entitled "The Sound of Fragrance" Perfums Christian Dior invited Music & Management to produce an event that explored the links between the creating music and perfume.
"When you see your work as a work of art and your customers as an audience, you’ll run your business more profitably. And when you see your work as a work of art and yourself as an artist, you’ll find more satisfaction in what you do..."
Stan Davis & David McIntosh, "The Art of Business"
CASE STUDY... Wyeth
Wyeth Nutrition develops premium-quality nutritional products. In 2015 they engaged Music & Management to present the Classical Experience at their Annual Conference in Paris, Dominic Alldis and Paris Virtuosi String Quartet played a Haydn String Quartet and discussed shared responsibility, reliability and building trust in music and business.
Musical dedication has a special beauty of its own. It is the highest possibility of being a human being. The reward of being in a community – a quartet – is greater than any reward for personal success..."
Paul Robertson, professor and violinist, The Medici Quartet
CASE STUDY... Unilever
In 2003 Unilever engaged Music & Management to provide the Classical Experience for their Senior Worldwide Buyers Forum. They heard the Pavao Quartet perform Ravel's String Quartet and heard engaged in a conversation with the quartet players about shared responsibility, passion, preparation and the pursuit of excellence.
"An eye opening experience and a very well structured presentation that brought us a very refreshing definition of how to perform in a team… It showed us how to trust and to lead while keeping the harmony. Definitely a highlight of the forum..."
Buyers Group International, Unilever
Parfums Christian Dior produces some of the world's most successful brands including Miss Dior, J'adore and Sauvage. Creators of perfume use musical terminology when composing new fragrances (top note, mid note, bass note, chords).
For their 2015 Conference entitled The Sound of Fragrance they engaged Music & Management to produce an event that explored the links between creating music and perfume.
Kingfisher PLC is a UK-based international retailer. Its brands include B&Q in the UK, as well as Costorama and Brico Depot in Europe.
In 2010, CEO SIr Ian Cheshire invited Dominic Alldis to conduct the Barcelona Sinfonietta in Mozart's Haffner Symphony in the Chateau Codorniu at the Kingfisher Leadership Conference in Barcelona. This was followed by a Q&A about leadership, collaboration and the pursuit of excellence in music and business.
WPP is the world's largest advertising group, employing over 150,000 people across 2000 offices in 107 countries, including Ogilvy & Mather, Hill & Knowlton, Group M, Kantar, Young & Rubicam, Landor Associates and J Walter Thompson.
Since 2007, the Orchestra Experience has been part of WPP’s worldwide leadership development program. The orchestral event has been delivered over 100 times in more than 40 worldwide locations including Athens, Bangkok, Barcelona, Beijing, Bogota, Budapest, Buenos Aires, Cape Town, Chicago, Dubai, Istanbul, Jakata, Kuala Lumpur, Lima, London, Lucerne, Malmo, Milan, Mexico, Miami, Mumbai, Munich, New York, Paris, Prague, San Francisco, Sao Paulo, Seoul, Shangai, Toronto and Warsaw. The event combines a live orchestral performance with discussion about trust, listening and agility within music and business.
In 2018, WPP also introduced the Fusion Experience into it's leadership development program to explore the contrasting need for strategic alignment and creativity autonomy.
Wyeth Nutrition is part of Nestlé S.A. It develops premium-quality nutritional products scientifically-designed to meet the needs of infants and young children, as well as pregnant mothers.
In 2015, for the Wyeth Nutrition Annual Conference in Paris, they asked Dominic Alldis to give a presentation about shared responsibility, reliability and trust in music and business. Music & Management also engaged the string quartet Paris Virtuosi to perform and talk about their working methods.
Sit within a live orchestra, enjoy a performance and engage in an interactive discussion about leadership, collaboration, listening and trust…
Listen to a jazz band and discuss improvisation, creativity, adaptability, risk-taking and change within a fast-moving commercial world…
Hear a string quartet perform a classical masterpiece and discuss the coordination and precision needed for high level performances...
Compare a classical and jazz approach to business and discuss how to balance strategic alighment with creative independence...
Listen to a famous piece of classical music being transformed into something new by a culturally diverse group of musicians...
Hear a conductor and jazz musician talk about leadership, teamwork and innovation using music as a metaphor for the world of business...
Dinner courses are interspersed with interludes providing insights into leadership, teamwork and innovation from the world of music...